Here's a story that really happened in 2020:

Boss: Look, you have been doing Tmall for more than ten years, and now the annual sales have exceeded 100 million, really great, listen to Cui Zong said! Since you are not moving with Cui's head office, come to our Jumei!

Operation: Yes, considered for a long time, too far away, wife, children, parents are all in Kunshan! If you want to change jobs, it doesn't matter where you do it. Haha... Do you have a Tmall store?

Boss: Not yet, so please apply. We have been doing foreign trade for more than 20 years, and I really did not expect that the domestic e-commerce platform has developed to such a high degree.

I feel that we have fallen behind, especially in recent years, the network development is too fast, the domestic market volume has been very large, do not do e-commerce, the loss is more and more;

Now almost all enterprises to develop to focus on doing things: one is the brand, the other is the sales channel.

Retail B2C domestic only Tmall Jingdong, foreign Amazon, Amazon has been doing, the brand registered in the United States, go FBA.

The production side of B2B domestic only do 1688 and Alibaba international station is enough, from the surface of our 1688 sales is not high, in fact, are more than public accounts, a month outside the station transactions have more than 1 million, can not see it... smirk

Operation: Indeed, the development of enterprises with the network as the carrier is extremely rapid, as long as the direction is right, such as Alibaba, Tencent, etc., look at the traditional domestic enterprises, which is not after decades of ups and downs to have today.

How many members of the network team are there now? What is the future plan for this area?

Boss: In fact, to put it bluntly, I really don't understand the Internet, so professional things to professional people to do. At present, the network has 2 customer service people, 1 artist, 1 operation assistant, the operation assistant has just graduated, no experience, and now the overall coordinator is lacking;

We're a private company, as you know, from scratch. Our business efficiency is still very good, the main market in northern Europe, such as the United States, Mexico, Canada and other countries; The domestic market needs a lot now, after all, it is a developed country,

The things used are really good, and now the domestic is also good, not inferior to the country, why can't the domestic enjoy high-quality products and services, you look at the Tmall shop next door is closed down, why? Can you make money selling useless things with special features?

It is not an exaggeration to say that you can lose me 1 million a year, give you three years, but after three years you have to ensure that the loss is turned into profit, this is not difficult for you, the personnel expansion to 20-30 people, and our salesman is equivalent, this is the plan.

Operation: That is no problem, do not need 3 years, 1 year is enough, and then the loss of 3 years, the later outbreak of great. We all know that the early loss is to lay the foundation for the later profit.

Boss: Well, in fact, you can rest assured. I feel that you are a lot like me when I was young: you are more calm when you encounter things, but you are more enthusiastic about what you do. Do e-commerce and do business the same truth, there is no such thing as trying, decide to do it to the end, others can,

What can't we spell? It's good to do a little bit of work, save some time to sleep at home, you know

Operation: I agree with this, is such a person, to do all you can. What about domestic products? Whether there is a mature product system and layout, and Tmall application is different from the past, in recent years, many short video e-commerce platforms dilute the traffic of Tmall Jingdong,

So now Tmall needs to drainage outside the station, brand own traffic, need to use the brand to establish the brand private domain traffic database, and even the future traditional e-commerce chamber will be replaced by new retail, or become a carrier, for the factory is just a sales platform, to do in fact, outside the station and the enterprise itself;

Boss: I understand what you said, such as products, we do fabrics by ourselves, you have been to the sewing workshop on the third floor. Products can be completely according to the domestic market research and development, each time to do ten to put, do three to four times a year, enough for you to choose the product, we have some funds, product research and development of their own production, you say what is lacking.

Operation: Understand, you need to open up the factory - platform - customer such a closed loop, the enterprise network is a comprehensive, whether to consider doing other network platforms?

Boss: This is what I want to tell you, you are not responsible for a Tmall and Jingdong, Amazon you have not operated it, which is complicated, or you can be driven out of China! Asked you to do a network team, set marketing - marketing - sales integration. Here's how you get it:

Pure advertising website: For example, Baidu marketing we have done for many years. E-commerce platform: Taobao Tmall Jingdong each store with a store manager management on the line; Establish a market and product research and development team, and assign a small person in charge to each site or store of foreign e-commerce and Alibaba International station.

As long as you set rules and goals, manage talents, do field products and services, each site you have income, 3 years later into millions of little meaning, this is not a picture pie, you look at our sales revenue here, do not speak so straightforward!

If the person in charge doesn't make any money, there can be new people down there! The talent recruitment, we have opened an annual fee of Kunshan talent network, carefree future, and that Zhaopin recruitment, all year round, call personnel to recruit, you just check it, so as to save time.

Operation: No problem, after I finish the formalities, you know, the group company's formalities are complicated, it takes a month.

Boss: No problem. The social security provident fund will be paid to you from this month. The contract will be signed in my office tomorrow. For at least three years, if you encounter any resistance, call me directly.

Operation: Transaction

...

2021, Tmall we are coming!!! We only need a platform, the rest please give us, win-win cooperation is what we have always advocated, brand, quality, service, special products, market, operation technology we have!!!

Brand seed crowd we have found in the market research, we are to plant these seeds on Tmall, let it take root and germinate and then let it resonate, and then break down the barriers that hinder us!